H&M reviews

3.5

61% would recommend to a friend

(17,376 total reviews)
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Daniel Erver

63% approve of CEO

46% positive business outlook

H&M has an employee rating of 3.5 out of 5 stars, based on 17,376 company reviews on Glassdoor which indicates that most employees have a good working experience there. The H&M employee rating is in line with the average (within 1 standard deviation) for employers within the Commerce de détail et de gros industry (3.5 stars).

Reviews by job title

17K reviews
1.0
May 31, 2026
Recommend
CEO approval
Business Outlook

Pros

25% off discount instore and online.

Cons

Management were often unhelpful/ dismissive, even when dealing with extremely abusive customers which did not always feel adequately addressed. Heavily target-driven, with unrealistic goals. Morale was low despite a strong emphasis on company values. Majority of staff then made redundant during a 5 minute meeting where no questions were allowed. Other staff were required to reapply for their own roles as part of a restructure, leading to a clique of staff remaining at the top. Overall, the culture felt corporate, unsupportive, and disconnected from its stated values.

Viewing 79 - 81 of 17,376 Reviews

Glassdoor has 21,517 H&M reviews submitted anonymously by H&M employees. Read employee reviews and ratings on Glassdoor to decide if H&M is right for you.