H&M reviews

3.5

61% would recommend to a friend

(17,372 total reviews)
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Daniel Erver

62% approve of CEO

46% positive business outlook

H&M has an employee rating of 3.5 out of 5 stars, based on 17,372 company reviews on Glassdoor which indicates that most employees have a good working experience there. The H&M employee rating is in line with the average (within 1 standard deviation) for employers within the Commerce de détail et de gros industry (3.5 stars).

Reviews by job title

17K reviews
3.0
Jun 17, 2026
Recommend
CEO approval
Business Outlook

Pros

- H&M is a brilliant place to start your career. If you're ambitious and willing to dive in/develop, you could get the opportunity to be part of great projects where you'll learn lots and get great experience for your CV. - Opportunity to work across sister brands (e.g. Weekday, Arket, Stories) to get different career experiences over the years. - Work life balance / good team vibes depends on which department and sister brand you're working at. Some are more friendly than others! - I've been lucky to have some lovely colleagues throughout the years who became part of my good friends / network here in Stockholm. If you're in a friendly team, the work culture is a big positive and a big reason people choose to come back to work for H&M.

Cons

- In my opinion, H&M is a great place to START your career. Once you have a few years experience and want to progress in salary/title for what tasks you perform, it can be tricky to formally become a senior. I observed that people usually left H&M after a few years, worked externally at a different company (where salaries are usually more competitive), then a few years later re-entered H&M in a senior position at a higher pay level for their skills/years of experience/usually higher pay as an external hire. - I went through multiple job re-organisations during the years working at H&M. Having to worry about job security year after year after year takes a toll.

Viewing 37 - 39 of 17,372 Reviews

Glassdoor has 21,511 H&M reviews submitted anonymously by H&M employees. Read employee reviews and ratings on Glassdoor to decide if H&M is right for you.