Technical Expert Interview Questions

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I had task to elaborate growth strategy you consider when lead/sales targets are #1 priority. How and what to implement to drive growth in leads/ sales? How to ensure that digital sales channels are used properly, and additionally what topics would you discuss (also with other departments) having in mind boosting customer number in all markets. To describe a proper remarketing set-up for advertising online loan (“webLoan), think of channels and campaign flow with touch points. To map a reporting structure that takes digital KPIs and channels into consideration. To distinguish between local report structure (more granular for local specifics) and Group report structure for 6 banks. To propose metrics to determine why a campaign didn't work? How would you use this new knowledge for your next campaign to be more successful?
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Digital Marketing Expert

Interviewed at Addiko Bank

4
Mar 9, 2022

I had task to elaborate growth strategy you consider when lead/sales targets are #1 priority. How and what to implement to drive growth in leads/ sales? How to ensure that digital sales channels are used properly, and additionally what topics would you discuss (also with other departments) having in mind boosting customer number in all markets. To describe a proper remarketing set-up for advertising online loan (“webLoan), think of channels and campaign flow with touch points. To map a reporting structure that takes digital KPIs and channels into consideration. To distinguish between local report structure (more granular for local specifics) and Group report structure for 6 banks. To propose metrics to determine why a campaign didn't work? How would you use this new knowledge for your next campaign to be more successful?

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