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Shatha Tower (Careem’s Dubai Basecamp office) has 40 floors and there are eight elevators open for general use. Everyone who works in Shatha Tower receives an access card that allows them to access the designated floor for their office. The access card has an NFC chip which needs to be scanned at the terminal on the ground floor which then assigns an elevator for passengers to travel up. For guests visiting the tower, they have to collect a visitor card from the reception and return it back before they depart. This process of scanning a card to access a floor and waiting for the designated elevator has led to some frustration amongst people. Present a research plan on how you'd approach this study to understand the root cause of their frustration and find solutions that address the problems. What research methodologies would you use? What kind of participants would you need along with some sample questions you are trying to answer?
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User Experience Researcher

Interviewed at Careem

3.7★
Sep 2, 2018

Shatha Tower (Careem’s Dubai Basecamp office) has 40 floors and there are eight elevators open for general use. Everyone who works in Shatha Tower receives an access card that allows them to access the designated floor for their office. The access card has an NFC chip which needs to be scanned at the terminal on the ground floor which then assigns an elevator for passengers to travel up. For guests visiting the tower, they have to collect a visitor card from the reception and return it back before they depart. This process of scanning a card to access a floor and waiting for the designated elevator has led to some frustration amongst people. Present a research plan on how you'd approach this study to understand the root cause of their frustration and find solutions that address the problems. What research methodologies would you use? What kind of participants would you need along with some sample questions you are trying to answer?

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