Q: What's your previous experience when it comes to working with google ad campaigns/SEA specifically?
Lead Performance Engineer Interview Questions
3,780 lead performance engineer interview questions shared by candidates
Analyzing multiple ad sets and ads to identify performance issues and optimization opportunities. Proposing a budget reallocation strategy to maximize conversions while reducing CPA. Explaining how to test and evaluate different audiences, creatives, and placements. Defining KPI priorities and monitoring frequency. Describing how to use CPA thresholds in decision-making. Suggesting automated rules for budget control and performance protection. Explaining how to identify creative fatigue and when to refresh ads. Justifying bidding strategy choices (e.g. auto bidding vs. cost cap) and when to test alternatives. Structuring A/B tests for creatives and placements, including timelines and success criteria.
most of them were technical.
Why LEGO, What could you expect to do for your job in LEGO, Tell us your experience and best work examples in your career, etc.
A table is given. Which column has the largest sum?
how can you best manage your stakeholders?
How do you see the banking industry in 5 years ?
how to test api when headers are not given.
Managers questions were honestly way too long. Had 4-5 parts for each question he would read out all at once. Would take him literally 30-45seconds to read the whole question out.
They asked about their values and which of them I identified with most
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