They expect their lead designers to be able to think critically about every aspects of the product & experience, hence the questions may not be entirely design related. Q: What would you change in the Merch ecommerce store? And what would you do reduce the cost of doing business (overseas) if the company wants to continue expanding the business? Q: If someone suggests an idea of introducing a "pay gate" for access to parts of the game, how would you go about determining whether this is a viable idea? Design Exercise: How would you enable players to more easily find/discover more friends?
